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A Mac-focused October event isn’t a sure bet. It wasn’t an all-Mac affair, but it was close.
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Before that, it was the introduction of the Touch Bar in 2016, where Apple spent a solid hour of its late-October keynote on MacBooks. The last time a Mac received some limelight was WWDC of 2017, where the iMac Pro was announced. Regardless of how many times we’ve complained or of how badly the laptop world needs it, the fact remains that Tim Cook has more lucrative things to worry about. The Mac’s glory days are gone, and they probably won’t come back. With the poor reception of Apple’s mid-year MacBook Pro update, we can imagine Apple wants to take back control of the story surround its Mac lineup. Other Macs, however, are due for a major update, and Apple could build a keynote announcement around them.
#Apple keynote october 27 update
Yes, the MacBook Pro has already received its 2018 update, but it was a hardware update - its design is new compared to other Macs. A report came out not long after that hinted at a Mac Mini Pro, a mini-PC that diehard Mac fans have been waiting a long time for. In a Wired article earlier this year, it was revealed that a Mac Pro is in the works, with a release window set for 2019. There are a number of computers on the desktop Mac side of things that we’re waiting to hear more about, too. We’re hoping the MacBook Air is put to bed and the 12-inch MacBook is refreshed with updated internals and a reduced price tag. For the better part of this year, rumors have been reaching a fever pitch about an updated, affordable MacBook. It’s a disaster.īut we know Apple has intentions of fixing this. Meanwhile, the 12-inch MacBook is priced the same as the base model MacBook Pro, which wasn’t included in the latest 2018 update. The MacBook Air sits at the bottom - ancient, but still selling well. We’ve written ad nauseum about how messy Apple’s current lineup of MacBook is.
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If you thought distinguishing between the iPhone Xs and iPhone Xr, just try and buy a MacBook in 2018. Stay with us - there’s some good reason to think a Mac-exclusive keynote is at least a possibility. What if Apple is saving a bevvy of Mac announcements for another announcement later this year? We don’t blame you for thinking that sounds outlandish.
#Apple keynote october 27 for mac